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Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!



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Hair colouring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.



  • 02-08-2018

    Herbatint won "N°1 Hair Dye Brand " award in Hong Kong

    February 08, 2018, Herbatint recognised as the "N°.1 Hair Dye Brand".Another award come from faraway during a great event at the Ritz-Carlton Hotel in Hong Kong: it's the "Metro Awards For Brand Excellence 2017" (MABE 2017).The industry has rewarded companies with outstanding achievements in the international community.

  • 06-23-2017

    European B Corp Summer Summit 2017

    From 20th to 22nd of June, Herbatint by Antica Erboristeria participated at the European B Corp Summer Summit 2017 which took place in Cascais, Portugal. Together with "Best for Cascais" companies, we have learned how business can create a more shared and durable prosperity, with inspiring talks and personal stories from “small giants and innovators”. The event B Inspired was the latest celebration to meet People Using Business as a Force for Good.

  • 05-08-2017

    A new Headquarters for Herbatint

    On April 27th  2017, Antica Erboristeria inaugurated its new Herbatint Headquarters, located about 18 miles north of Rome, hosting both the office building and the production plant. The opening ceremony was attended by some of the major worldwide trading partners, such as Australia, Belgium, Canada, Finland, France, Greece, Israel, Latvia, Lebanon, Lithuania, Malta, Portugal, United Kingdom, Turkey and USA. Together with foreign partners, many local suppliers joined the Herbatint team and Mr. Foulon, President of Antica Erboristeria, to seal this new chapter of Herbatint story. This major step forward in the global renewal process of Antica, confirms continuity with historic values, conformity to the highest standards of Quality and Sustainability, passion and commitment of whole team. Photo gallery:

  • 04-26-2017

    Herbatint at Cosmofarma Exhibition 2017

    Herbatint returns to Bologna from 5th to 7th May 2017 to attend the pharmacy world’s leading European event for the Health Care and Beauty Care sectors and all pharmacy-related services, Cosmofarma Exhibition. “Look beyond. Driven by passion" is the leitmotiv of the fair, Herbatint shares the same values looking to the future and driven by passion to take up new exciting challenges. Come to visit us at Hall 25, booth C44. 

  • 03-14-2017

    Herbatint at Cosmoprof Worldwide Bologna 2017

    This year Cosmoprof Worldwide Bologna celebrates its 50th anniversary and Herbatint is very happy to be part of this important goal achieved!Since 1974 Herbatint has been attending this fair that has become the leading worldwide event for the beauty sector and for the cosmetics and wellness industry. From March 17th to 20th 2017 we will be among the Cosmoprof Worldwide Bologna exhibitors at hall 21N booth O1. Year after year our brand has grown and now our products, sold in more than 40 countries, continue to be chosen by the women worldwide for the distinctive high quality and safety of its formulations.

  • 02-14-2017

    2017: a new chapter of Herbatint story has just started

    Antica Erboristeria moved into its brand-new premises and Headquarters. Located about 18 miles North of Rome, this is a major step of the global renewal process initiated by Antica over the last years.This new site provides our team with a modern working environment, allows the company to develop key projects like the Herbatint Academy, a space and program fully dedicated to education and training, better integrated green technologies. 2017- Welcome to our new Headquarters 

  • 02-08-2017

    Herbatint at Vivaness 2017 in Nürnberg

    Herbatint will be attending the international trade fair for natural cosmetics and personal care products, Vivaness hold in Nürnberg (Germany) from February 15th to 18th 2017. Our new organic certified haircare line, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Best New Product Award promoted by Vivaness Novelty Stand (655/7A), a special space dedicated to innovative companies. This year Herbatint will also promote the B Corp movement together with other B Corp companies and organize a B Talk with the partnership of B Lab Europe. See details of the full program here below or join us at our booth 511/Hall7A Wednesday 15th at 5 pm. All attendees will be invited to sign the B Corp Board or to write a comment to refer about their B Corp purpose and impact.

  • 02-08-2017

    Green packaging

    Antica Erboristeria has improved its environmental impact with the use of polyethylene for the new bottles created during the recent packaging redesign. The use of polyethylene and its consequent weight diminution for the bottles, has allowed a reduction of the carbon footprint (GWP), energy (GER) as well as water (H2O). Conai, the Italian Consortium for packaging, has just rewarded Antica Erboristeria as one of the winners of its project called “Pensare Futuro”, that promotes packaging with low environmental impact.

  • 11-11-2016

    Herbatint at Cosmoprof Asia 2016

    Another engaging challenge for Herbatint! We will launch the new certified haircare line Moringa Repair at the 2016 edition of Cosmoprof Asia in Hong Kong, the premier international beauty exhibition in Asia-Pacific. Hold from 16th to 18th November 2016, with more than 2,700 exhibitors and over 60,000 visitors from all over the world, it is the most leading international event for the cosmetic market and its main players. Join us at the ultimate crossroad for the business in the entire Asia Pacific region, we will wait for you at pavilion 1E-K6G.

  • 08-31-2016

    Herbatint at Sana 2016

    Friday, September 9th at 4 p.m. and Saturday 10th at 10:30 a.m and 5:00 p.m. at Herbatint booth (Hall 36 – booth D/8), we’ll be promoting the B Corp global movement. With the participation of Nativa, Go Green and all other B Corps that will be able to join us, this will be the occasion to tell about the meaning of this certification and to share real B Corp stories.

  • 05-27-2016

    First B Corp™ Day in Italy, Herbatint team was there!

    Last April Antica Erboristeria, the Herbatint company, was certified B Corp™, joining the group of Italian pioneers of this new Certification rewarding not only the quality of the products but also the social and environment commitment of companies. A great moment we had the opportunity to share with different types of companies, sharing the same philosophy of using business as a force for good.

  • 03-16-2016

    Herbatint at the 49° edition of Cosmoprof Worldwide Bologna

    Herbatint tooks on a new challenge launching a new certified haircare line worldwide. We incessantly keep on strengthening our commitment to sustainability and environment.Join us a: Hall 21N, Booth O1.

  • 11-12-2015


    In the occasion of its 20th anniversary, Cosmoprof Asia has created a new specific exhibiting area “Discover trends” to host some specific innovative, natural and organic products of the beauty sector. Herbatint has been selected among the various brands present at this exhibition, thanks to its unique and gentle formulation , adapted also for sensitive skin, and to its range of 36 mixable colours for a natural and personnalized look. Product Showcase Album - Cosmoprof Asia 2015 

  • 11-11-2015


    Herbatint will attend the 2015 edition of Cosmoprof Asia, the biggest international cosmetic fair of the Asian region, which celebrates this year its 20th anniversary. During 11th to 13th November at the Convention and Exhibition Centre of Hong-Kong, the haircolouring Herbatint and its dedicated range of haircare to keep health and beauty of coloured hair will be exposed among the news of the cosmetic area.

  • 10-08-2015

    Herbatint wins the bronze Awards Alive also this year

    Once again Herbatint was named Product of the Year for excellence and innovation in the category of Personal Care and Natural Beauty. Consumers and retailers have chosen to grant Herbatint Permanent Colour Gel the 2015 Alive Awards for its gentle and effective formulation that ensures a perfect coverage of grey hair with a natural result.

  • 09-18-2015

    Herbatint on display at the Natural Products Expo East

    From 20 to 22 September 2012 at the Baltimore Convention Center in the US the main exhibition on natural, industrial, organic products and those dedicated to health, the Natural Products Expo East is held. Herbatint is among the brands participating in the 2012 edition of the fair that Tradeshow Week ranked among the 200 most important in the United States.

  • 09-16-2015

    Toronto: also this year the East Chfa hosts Herbatint

    Herbatint meets the Canadian market at CHFA Voice of the Natural Health Industry East in Toronto. On display on 15 and 16 September 2015 at the largest exhibition for organic and natural products in the country.

  • 09-15-2015

    Herbatint at Sana in Bologna

    Among the many products at Sana Bologna 12 to 15 September 2015, also Herbatint confirms its presence at the most important Italian exhibition for organic food, natural cosmetics and ecological lifestyle. 2015 was greatly successful also thanks to the official sponsorship of EXPO 2015 in Milan.

  • 04-30-2015

    Herbatint at BeautyEurasia in Istanbul

    The made in Italy brand Herbatint is present at BeautyEurasia in Istanbul, Turkey, host of the Italian group from April 20 to May 2, 2015. We welcome you at the fair in the Italian pavilion, Hall 9, Stand E932.

  • 04-19-2015

    Herbatint at Natural & Organic Products Europe in London

    The new Herbatint packaging launched on the UK market. Herbatint is present at stand D40 at the Natural & Organic Products Europe 2015, the largest exhibition for organic and natural products held in London on 19 and 20 April 2015.

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